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Two screengrabs of Sora videos, one of Geoff and Sydney in front of a laptop, the other of them holding microphones in Central Park.
Sora-generated videos of Geoff Weiss and Sydney Bradley collaborating on this story.
  • OpenAI's new Sora app is like TikTok for AI-generated clips.
  • One potential killer use case? Making AI videos of your friends (with their permission).
  • We discussed the potential impacts on incumbent platforms, users, and brands.

The most prominent AI company in the world just threw its hat into the social media


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elon musk against black background making steeple gesture
Elon Musk urged his X followers to cancel their Netflix subscriptions on Wednesday.
  • Elon Musk urged his followers to cancel Netflix for the "health of your kids" on Wednesday.
  • Musk's posts come amid criticism by some online of a Netflix animated show featuring a teenage protagonist who is trans.
  • It's unclear whether a significant number of Netflix users have canceled

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Ubisoft has launched — and named — its Tencent-backed subsidiary. Vantage Studios is the first of the company's "creative houses" under a previously-announced reorganization. The new studio will oversee the company's tentpole franchises: Assassin's Creed, Far Cry and Rainbow Six.

The news follows Ubisoft's March announcement of a new subsidiary with a €1.16 billion ($1.36 billion) investment from


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A photo of Trump at a press briefing

President Donald Trump is launching a new government-run website that he says will let Americans buy medications at lower prices. The new website, called TrumpRx, is expected to launch in 2026 and will direct consumers to discounts on drugmakers’ online stores, including Pfizer’s, as reported earlier by The New York Times and NPR.

The Tuesday announcement comes as part of a deal that


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Arno Michaelis identifies as a former white nationalist. For seven years he lived in a world of hate, leading a popular white-power punk rock band, Centurion, and cofounding a violent neo-Nazi gang that preyed on anyone who seemed different. His radicalization began in the punk scene as a form of rebellion and a desire to shock people, eventually morphing into a full-fledged white power ideology.

M


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Today, the Lego Game Boy officially goes on sale. It’s surprisingly good. But in Australia, one woman has already created a more amazing version. Natalie the Nerd, the self-taught circuit board designer and Game Boy modder whose gorgeous transparent Game Boy we featured in August, is doing what Nintendo and Lego didn’t: make it playable.

Let me be clear: this is not an emulator. Natalie



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A screenshot of the Sora landing page on OpenAI's website
OpenAI is limiting initial access to its newly launched Sora app
  • OpenAI's newly-launched Sora app is so popular that people are paying for access.
  • Business Insider found more than 20 completed eBay sales for Sora invite codes.
  • On Tuesday, OpenAI unveiled its TikTok-esque video and audio app powered by the latest Sora model.

Sora, OpenAI's new video app, can generate footage of you


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The Roborock S8 MaxV Ultra is on sale for $999.99, its lowest price to date.
The Roborock S8 MaxV Ultra is on sale for $999.99, its lowest price to date.

From Apple devices to chargers, we’re already seeing a wave of discounts on some of our favorite gadgets ahead of Amazon’s October Prime Day event. And while there are plenty of great deals across the board, some of the biggest savings so far are on robot vacuums. Roborock’s S8 MaxV Ultra — our favorite robot


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