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In 2026, fans increasingly understand that content creators aren't just influencers — they're small businesses.

A growing number of creators are taking that role a step further, launching businesses complete with their own product lines, from clothing lines to candy bars. Creators and industry leaders discussed the shift during a Thursday discussion at VidCon 2026, "Product vs. Content: Why the


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A phone with the Pips logo.

Welcome to your guide to Pips, the latest game in the New York Times catalogue.

Released in August 2025, Pips puts a unique spin on dominoes, creating a fun single-player experience that could become your next daily gaming habit.

Currently, if you're stuck, the game only offers to reveal the entire puzzle, forcing you to move on to the next difficulty level and start over. However, we have you



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A phone displaying the New York Times game 'Connections.'

Today's Connections: Sports Edition will be easier if you watch college football.

As we've shared in previous hints stories, this is a version of the popular New York Times word game that seeks to test the knowledge of sports fans.

Like the original Connections, the game is all about finding the "common threads between words." And just like Wordle, Connections resets after midnight, and each new


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In between summer travel and beach parties, I'm gonna be spending a lot of time relaxing in the comfort of my own home. I love listening to music, and since I've been meaning to upgrade my setup after moving into a new space, something as cool as the new Sony PS-LX3BT Wireless Bluetooth Turntable seems to fit the bill! It's the perfect mix of old-school and new


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Antony Gordon in conversation with Larry Namer at VidCon Anaheim 2026.

When Larry Namer co-founded E! Entertainment Television in 1987, the future of entertainment looked a lot like cable. Nearly four decades later, he thinks it looks like a smartphone held upright.

Speaking at VidCon 2026, the television executive behind one of pop culture's most recognizable brands made a simple argument: the entertainment industry has a habit of clinging to old formats long after




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  • The DOT is pushing for regulatory changes to enable the development of autonomous vehicles.
  • NHTSA proposes allowing the removal of brake pedals and steering wheels for AVs.
  • Safety advocates are concerned about the lack of clarity on vehicle operations.

The idea of riding in a car with no steering wheel or pedals is one step closer to becoming reality, thanks to Donald Trump and


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Selection of products on Mashable Prime Day background

Amazon's annual Prime Day sale runs from June 23 to 26 this year. That's right, Amazon has shifted the event from mid-July to late June. And if you've been following our coverage, then you know we've already passed the halfway point.

Without a doubt, Prime Day 2026 is one of the biggest sales events on the shopping calendar, second only to Black Friday. So far, this huge event is going hard on just



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Roberto Blake presenting his panel How to Be a Value First Creator: Winning on Authenticity in an AI World at Vidcon 2026.

The dream for many content creators is to ultimately have a Mr. Beast-level team, who can help edit, pull thumbnails, or promote their content across platforms. But for many creators, all of that work is on you, on top of creating your content in the first place.

Roberto Blake, founder of the Awesome Creator Academy, knows this struggle well, having started on that path 21 years ago, when YouTube


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Android Central

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As someone who lives in India, I know a thing (or ten) about intense heat. This summer is proving to be particularly hot, going up to 107 degrees F (42 degrees Celsius) in my city. Other parts of the world are also experiencing heatwaves, and if you're going out on vacation or just need a way to stay cool while outdoors, there's a product for you.

Accessory brand


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Creator economy leaders at a VidCon panel

The first question at VidCon's annual "Creator Economy State of the Union" panel was predictable: AI or platforms — which will matter more to creators?

The answers were less predictable.

Rather than debating whether AI would reshape the creator economy, panelists seemed more interested in a different question: What separates creators who build audiences from those who build enduring businesses?


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