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• McDonald's has started trials of its new bigger burger — the Big Arch.
• By using a brand name rather than a descriptor, companies can "signal superiority," a marketing professor said.
• The Golden Arches are synonymous with McDonald's, just like Grimace and the Hamburglar.

The prefix "Mc" has become synonymous with the world's biggest burger chain.

It's not just in the name of the

My jaw is still on the floor. You won't believe the battery life we recorded for the Surface Laptop 7, which is a part of Microsoft's "Surface" family that features a wide variety of devices, from tablets to convertibles. And quite frankly, I was never the biggest fan of Surface machines.

They all seem to be missing that je ne sais quoi — that X factor — that makes 'em stand out in the world of

• I visited rival salad chains Cava and Sweetgreen to get build-your-own bowls.
• Both restaurants offered an extensive choice of bases, vegetables, sauces, and toppings.
• But Sweetgreen charged extra for many of its tastiest add-ons.

Salad-bowl chain Cava has ambitious expansion plans. It opened 72 net

Oh hey there! If you're here, it must be time for Wordle. As always, we're serving up our daily hints and tips to help you figure out today's answer.

If you just want to be told today's word, you can jump to the bottom of this article for August 2's Wordle solution revealed. But if you'd rather solve it yourself, keep reading for some clues, tips, and strategies to assist you.

Where did Wordle come

Connections is the latest New York Times word game that's captured the public's attention. The game is all about finding the "common threads between words." And just like Wordle, Connections resets after midnight and each new set of words gets trickier and trickier—so we've served up some hints and tips to get you over the hurdle.

If you just want to be told today's puzzle, you can jump to the end

The Mini is a bite-sized version of The New York Times' revered daily crossword. While the crossword is a lengthier experience that requires both knowledge and patience to complete, The Mini is an entirely different vibe.

With only a handful of clues to answer, the daily puzzle doubles as a speed-running test for many who play it.

So, when a tricky clue disrupts a player's flow, it can be

The thought of espionage usually conjures quirky high-end gadgets, like umbrellas that turn into lasers and x-ray glasses, misty morning clandestine meetings, or high-speed boat chases in exotic locations and elaborate disguises. Today, the reality might be much less sexy — but way more effective. State-sponsored hackers have 9-to-5 jobs, just like the rest of us. They have offices, vacations, and

If you're reading this, you're looking for a little help playing Strands, the New York Times' elevated word-search game.

By providing an opaque hint and not providing the word list, Strands creates a brain-teasing game that takes a little longer to play than its other games, like Wordle and Connections.

After an emotional speech at Wimbledon confirming he'd shortly be retiring from professional tennis, Andy Murray entered the Olympic doubles with his partner Dan Evans — and was ultimately knocked out on Thursday in the quarter finals.

The game was his final match before retiring, so obviously it was only fitting that Murray mark the occasion in some way on social media.

The European Union’s AI Act entered into force yesterday. It is the world’s first comprehensive regulation for artificial intelligence. First agreed upon in December 2023, the law is applying a risk-based approach. The strictest measures only apply to “high-risk” systems, including tools related to employment and law enforcement. The regulation entirely prohibits AI systems deemed “unacceptable,”

It looks like Google is opting for a unified experience across its apps right before Android 15's official rollout.

The macabre facial expression has captured imaginations and stirred debate for nearly a century, and a new study adds fuel to the fire.