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The 'Elf' experience in Roblox, with a digital snowman surrounded by candy canes.

Just in time for the holidays, Roblox is bringing a true Christmas classic to life: Will Ferrell-starring Elf will be an official experience available for players this season.

Created by Fairview Portals, a creative studio founded by Elf director Jon Favreau, and Supersocial, a virtual world developer, the Elf immersive experience will take players into Santa's Workshop, drawing inspiration from



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AI’s ability to beat human players in games like chess and GO is no longer surprising. After all, artificial intelligence has proved it can outperform its animate creators in certain tasks, especially when it comes to processing and analysing information. But physical skill has remained a human prerogative — until now. Researchers at ETH Zurich have created an AI robot with the task to learn how



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Gave coming down on a house.
A wave of multibillion-dollar lawsuits poses a real threat to the old way of buying and selling homes. In the chaos that follows, regular buyers and sellers could come out on top.

Things are not OK in Realtorland. The US housing market is still reeling from pandemic-era shocks, home sales are stuck in a rut, and mortgage rates, while inching


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Katy McFee was disappointed when she finally reached the VP level.
  • Katy McFee is a former VP and CEO of a coaching and consulting company.
  • She worked hard to become a VP but was disappointed once she reached her goal. 
  • McFee realized that people with titles like VP are no smarter or more special than others.  

Becoming a VP was a big disappointment for me.

I knew I wanted to



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Woman hiking
Julia Davila moved from California to Denver Colorado, spends her time exploring different mountain towns.
  • Julia Davila moved from the Bay Area to Denver, Colorado.
  • She loves her new state but noticed some differences that surprised her.
  • Davila misses the California beaches and coastal hikes but she's happy that she made the move.

This as-told-to essay is based on a conversation with Julia



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Robin Greenfield stood outside a tiny house in Florida
Robin Greenfield stood outside the tiny house he built in Orlando, Florida.
  • Robin Greenfield, 37, is an author and activist teaching people how to live more sustainably. 
  • He doesn't have a cell phone, credit cards or any government IDs. 
  • Greenfield lived in several tiny houses – some without running water or electricity. 

I am an author and activist who lives completely off the grid.

I've



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Sal Companieh.
  • Sal Companieh is the chief digital and information officer of the real-estate giant Cushman & Wakefield.
  • She's excited to watch her team embrace AI and transform communication and leadership.
  • Companieh's insights are part of Business Insider's year-end leadership series "Looking Ahead 2024."

Sal Companieh is one of the many executives in corporate America embracing AI and its



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Business Insider food reporter Nancy Luna visits the Vegan McDonald's restaurant in Los Angeles dubbed Mr.Charlie's.
Business Insider food correspondent Nancy Luna visits Mr.Charlie's, a plant-based fast-food chain in California whose sandwiches look like they could be found on the menu at McDonald's.
  • Mr.Charlie's is a plant-based fast-food chain that opened in Los Angeles in 2022.
  • It immediately became known as the "Vegan McDonald's," as its menu is a parody of the brand.
  • I visited the



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Oprah Winfrey is pictured on the left wearing glasses and a white top and smiling; on the right, Mark Zuckerberg is pictured wearing a grey sweater.
Mark Zuckerberg (R) was deemed the least trustworthy of 10 businesses icons among Gen Z respondents in a Business Insider survey, while Oprah Winfrey (L) won over more people.
  • Mark Zuckerberg may have overhauled his image but he's still not winning over Gen Z adults.
  • Topping the list of trustworthiness: Oprah Winfrey, a Business Insider survey



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Tesla Cybertruck
Deliveries of the Tesla Cybertruck began in November.
  • Tesla's head of design has said the company really wanted to avoid adding mirrors to the Cybertruck.
  • Franz von Holzhausen told Jay Leno he would "love" to get rid of them in the future.
  • The Cybertruck initially didn't have side mirrors, but Tesla had to add them due to regulations.

Tesla really, really didn't want to



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Timnit Gebru DAIR founder
Timnit Gebru, a researcher who established the Distributed AI Research Institute.

AI presents an ethical minefield that's pushed researchers, tech



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A young boy crouches behind a box, holding a golden sword.

Let me tell you a story about the first time I was ever truly disappointed by a film adaptation. The year? 2010. The place? An AMC theater packed with teens and pre-teens, all anxiously awaiting a screening of Percy Jackson & The Olympians: The Lightning Thief.

Anticipation reached a fever pitch as the lights dimmed — finally, we would get to see Camp Half-Blood and all its heroes come to life