Last month, Ray Palena boarded a plane from New Jersey to California to appear in court. He found himself engaged in a legal dispute against one of the largest corporations in the world, and improbably, the venue for their David-versus-Goliath showdown would be San Mateo's small claims court.
Over the course of eight months and an estimated $700 (mostly in travel expenses), he was able to claw back what all other methods had failed to render: his personal Facebook account.