Google has long dominated search, and it's about to massively change it to meet the rising threat of ChatGPT. New AI features could intensify battles with content creators.

Tech Insider
Google CEO Sundar Pichai speaks at a panel at the CEO Summit of the Americas.
Google CEO Sundar Pichai.

Anna Moneymaker/Getty Images

The ChatGPT and generative AI 'gold rush' has founders flocking to San Francisco's 'Cerebral Valley'

Tech Insider
Picture of KREA co-founders Victor Perez and Diego Rodríguez sitting in front of their computers.
KREA co-founders Diego Rodríguez and Víctor Perez.

Thomas Maxwell/Insider

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