The technology industry loves to breathlessly sell you its latest and greatest and best-est new idea. Pitches have to be fast and aggressive because if you took more than a second to think about what they were selling, you might not reach for your wallet. As flashy as the products at CES 2024 in Las Vegas can be, they often have one fatal weakness. Which is to not have any sort of answer to the most important question of them all: “y tho?”
We always find some strange gadgets at CES. There's no way around it, with thousands of exhibitors peddling their wares, trying to find a market for things no one has dreamed up before. From startups to giants like Samsung, there are plenty of things that make us pause, chuckle, and shake our heads. Here's a few favorites from CES 2024. Keep in mind, weird doesn't necessarily mean bad. It just means weird.
Google has officially voiced support for Right to Repair (R2R) legislation. Specifically, the company supports Oregon’s SB 542, championed by State Senator Janeen Sollman (D). Although Google’s motives could be less about newfound altruism and more about shaping regulatory action that seems increasingly inevitable, “a win’s a win,” as they say in sports.
Since Sony Honda Mobility revealed its EV collaboration at last year’s CES, not much has changed externally. The Afeela EV does now have a LIDAR notch above the windshield, and there’s been some design refinements and tweaks, but for CES 2024, the company was trying to express exactly how all of Sony’s entertainment and sensor expertise would combine with Honda’s automotive know-how, and why we should care about its high-tech EV.
Look, we can all sit around debating wether it’s worth teaching a dog to play the piano, or if that’s even something they’re capable of doing. But it’s also too late since, here at CES 2024 in Las Vegas, a Hong Kong-based startup has actually developed a device to do that. Zoo Gears was at the show demonstrating TheButter, a four-key instrument with light-up pads your pup can “play.”
Urtopia has tried to separate its e-bike's from the pack with copious use of technology and this year the company has outdone itself.
Sony’s big press event at CES 2024 didn’t reveal much for the first half, retreading the company’s entertainment successes in TV, film and music. Then, out of the blue, it revealed an as-yet-unnamed mixed reality headset, with almost anime-looking controllers.
Formlabs has rolled up to CES 2024 in Las Vegas with its customary bundle of announcements for its class-leading 3D printers. The company unveiled several new tools and materials at this year's show, but the most interesting has to be its Premium Teeth Resin, yet another foray into the dentistry world. It’s intended to be used to create 3D-printed dentures as well as for temporary restorations that sit on implants like All-On-X.
Sony's partnership with Honda around a new concept EV called the Afeela has been a highlight of CES for several years now.