Ford's CEO had a charging 'reality check' on his electric F-150 Lightning road trip

Tech Insider
Ford CEO Jim Farley poses with a blue F-150 Lightning electric pickup truck
Ford CEO Jim Farley said he set out on an electric-truck road trip to learn what he couldn't from a presentation or briefing.

Bill Pugliano/Getty Images

Cybertruck fans are nitpicking Elon Musk's final design as Tesla gets ready to deliver the long-awaited truck

Tech Insider
The Tesla Cybertruck undergoes testing in water.
The Tesla Cybertruck undergoes testing in water.

Tesla

Cybertruck superfans waited years for the launch. Now Elon Musk has to deliver.

Tech Insider
Tesla CEO Elon Musk gestures toward a Cybertruck
Tesla's Cybertruck has a high bar as it enters a crowded market.

Photo by Frederic J. BROWN / AFP via Getty Images

A Miami Gen Zer skipped traditional college and kicked off his career with a 2-year training program. Now he works at Ford and is certified to service EVs.

Tech Insider : Economy
Carlos Bonilla
Carlos Bonilla

Carlos Bonilla

EV startup Lucid is losing over $500,000 for every car it sells

Tech Insider
A silver Lucid Air electric car photographed from above, sitting on a gravel driveway.
The Lucid Air Grand Touring Performance.

Tim Levin/Insider

Exxon looks to EV boom as oil giant is in talks to supply lithium to Tesla and other automakers, report says

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exxon mobil

AP

Ford is recalling 870,000 F-150 trucks after customers reported their brakes activated while driving

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F-150 pickup trucks sit in a lot in November 2022.
F-150 pickup trucks sit in a lot.

David Zalubowski/AP

Ford is going to miss its original EV production goals. Tesla's price war is to blame.

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The F-150 Lightning production line at Ford's factory in Dearborn, Michigan
The F-150 Lightning production line at Ford's factory in Dearborn, Michigan.

Jeff Kowalsky/AFP/Getty Images

Ford CEO says Tesla is having a Model T moment — it's Elon Musk's 'next big test'

Tech Insider
Jim Farley and Elon Musk
Ford and Tesla have been both friend and rival over the past few years as Ford races to electrify and snatch up some of Tesla's market share.

Associated Press

The EV price wars could work hurt automakers when it comes to one of their most important groups of customers

Tech Insider
Ford F-150 Lightning
Electric trucks are a wildcard in the EV price war.

Ford

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