In the world of Transformers, Optimus Prime is the guy.
Hasbro’s Haslab series—a crowdfunding drop line that lets the toymaker make some truly wild toys it could never feasibly release to the mass market, should enough collectors
Transformers: Rise of the Beasts may not have been the box office beast Paramount wanted it to be, but those who saw it surely won’t forget its ending. It’s an ending that
Welcome back to Toy Aisle, io9's weekly roundup of the coolest toy news around the internet. This week, Playmates ensures that the horrors persist with an update to its classic ‘90s TMNT figures, The Marvels takes flight in Lego form, Hasbro rolls out even more Transformers: The Movie goodness. Check it out!
In 2021, Robosen and Hasbro left ‘80s toys fans with their jaws on the floor after revealing a $700 robotic Optimus Prime that could autonomous