Remarketing is a low-cost and effective advertising strategy — small-business owners share the 3 tips they swear by

Tech Insider
Headshot of Joe Karasin, who is wearing a navy and yellow stripped shirt with a white collar.
Joe Karasin, the CMO and owner of Karasin PPC.

Cortland Gillespie

How clean-air-tech companies are trying to change the way we breathe

Tech Insider
Man wearing glasses in white t-shirt holding an Air Shield Mini device
The Air Shield Mini is small and light — just 5 centimeters wide and weighing the same as a AA battery.

Air Shield Mini

Food production is accelerating the climate crisis, but AI and other emerging technologies could turn things around

Tech Insider
a knife slices some margarine from a tub
The UK-based firm Twig is bioengineering some of the ingredients found in margarine.

towfiqu ahamed/Getty Images

YouTube ads aren't just for big companies — founders share 3 tips for using them to target customers and show off products

Tech Insider
Headshot of Chris Orzechowski, left, who is wearing a black polo and has his arms folded. On the right is Kenneth Burke who is wearing a a gray suit and glasses.
Chris Orzechowski, left, a marketing consultant who founded 100 Year Brand, and Kenneth Burke, the vice president of marketing for Text Request.

Bryn Fallon and Text Request

3 small-business owners share their best advice for hiring your first employees — and the biggest mistakes they made

Tech Insider
Photo of Tracy Green and Nancey Flowers-Harris wearing white blazers, zebra blouses, circular sunglasses, and gold hoops.
Tracy V. Green and Nancey Harris, the cofounders and CEOs of Vontélle Eyewear.

Felix Natal, Jr.

4 ways an influx of IoT devices can create security concerns for 5G networks, and how to mitigate that risk

Tech Insider
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3 tips for mastering niche-community marketing, according to small-business founders who used private Facebook groups to drive sales

Tech Insider
Headshot of Danish Soomro, right, who is wearing a black long-sleeve shirt with his hands folded. On the left, a photo of Laura Gatsos Young, who is wearing a black turtleneck, sitting on the arm of a green chair.
Danish Soomro, left, the founder of Visadb.io and Devi, and Laura Gatsos Young, a copywriting consultant.

Danish Soomro and Dana Castro, Three Crowns Studio

Singapore's river-cleaning robots are producing 80% less carbon emissions than the human-powered boats they replaced

Tech Insider
New 5G-powered robots are cleaning waters in Singapore while producing fewer emissions.
New 5G-powered robots are cleaning waters in Singapore while producing fewer emissions.

Weston Robot

Product giveaways are a win-win for small businesses and customers — founders share 3 ways to get the most from every one

Tech Insider
Wendy Wen wearing a brown sweater and holding a black-and-white dog.
Wendy Wen, the founder and CEO of Antelope Pets, which owns Bocce's Bakery.

Antelope Pets

How 2 successful small-business owners use YouTube for cheap, sustainable, SEO-driven marketing

Tech Insider
Photo Dielle Charon, wearing a dark blouse and gold earrings.
Dielle Charon, a sales coach.

Kaylee LaMoine

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