Meet the real estate CEO who wants to reshape how Americans buy and sell homes

Tech Insider : Business, Style, Technology
Photo collage of Robert Reffkin

Brad Barket/Getty; Getty Images; Tyler Le/BI

It's almost 9 p.m. on a Wednesday in November, and Robert Reffkin is working the phones.

The mayor of a New York City suburb says building apartments on parking lots near train and bus stations is a key to reining in rent

Tech Insider : Business, Politics
People wait for a train in New Rochelle, New York.
New Rochelle, New York, a 40-minute train ride from Midtown Manhattan, has focused its housing construction in areas near transit.

Spencer Platt/Getty Images

These midsize Midwestern cities were the hottest places to buy homes in 2025

Tech Insider : Business
The sun sets on the Illinois State Capitol in downtown Springfield.
Springfield, Illinois, was the ninth most popular market for home buyers this year, according to a Zillow analysis.

Brian Cassella/Chicago Tribune

Good news: Buying a home might actually be more affordable in 2026

Tech Insider : Business, Economy
A young couple embraces each other while looking at a property with a for sale sign displayed.

Cravetiger/Getty Images

10 US cities where home values are actually increasing

Tech Insider : Business
Charleston, South Carolina.
Charleston, South Carolina.

Susanne Neumann/Getty Images/iStockphoto

Why Trump's push for a 50-year mortgage could backfire

Tech Insider : Business
President Donald Trump
Donald Trump teased a 50-year mortgage over the weekend, with the FHFA director adding that the administration is working on a plan.

Roberto Schmidt/Getty Images

America's first-time homebuyers are disappearing. That's bad news for real estate.

Tech Insider : Economy, Business, Style
Older person with cane pulling a

Getty Images; Alyssa Powell/BI

By the time she turned 40, Suzie Payne had resigned herself to the fact that she would never be able to buy a home.

Forget wedding registries — many newlyweds would rather you help pay their mortgage

Tech Insider : Business, Economy
Ali and Aislyn Benjamin, posing with their dog on their wedding day.
Ali and Aislyn Benjamin, posing with their dog on their wedding day.

Rakel Blake/Rakel Blake Photography

It's not just Florida. Real estate boomtowns are going bust.

Tech Insider : Economy, Business, Style
A for Sale sign with added signs with discounts in front of a topical setting

Getty Images; Tyler Le/BI

How luxury apartments became basic

Tech Insider : Business, Style
Young man relaxing in a swimming pool with view towards New York City skyline.
As the supply of new apartment buildings, many of them filled with amenities, has soared in recent years, rents have moderated or even fallen in cities across the US.

Alexander Spatari/Getty Images

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