Nike and Adidas veterans reveal how to get your foot in the door in the sneaker industry

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Sneaker Industry veterans Bimma Williams, Sean Williams, Chris Dixon, Vicki Ng, and D'Wayne Edwards against a green background with a pattern made of silhouettes of various sneakers
From left: Bimma Williams, Sean Williams, Chris Dixon, Vicki Ng, and D'Wayne Edwards.

Claima; SOLEcial Studies; Cnstnt Dvlpmnt; Adidas; Pensole Lewis College; Marianne Ayala/Insider

Nike, loaded with new products, is already reaping the benefits of Adidas' struggles after the abrupt end of its Yeezy business

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Nike Customers walk past a Nike store in Shanghai, China
Nike is in prime position to gain market share amid Adidas' struggles.

CFOTO/Future Publishing via Getty Images

Judge nixes Nike's attempt to close the courtroom as key details are discussed in lawsuit filed by former NFL player Odell Beckham Jr.

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Odell Beckham Jr. wore Nike cleats in the Super Bowl in February 2022. By the end of the year, Beckham's relationship with Nike soured.
Odell Beckham Jr. wore Nike cleats in the Super Bowl in February 2022. By the end of the year, Beckham's relationship with Nike soured.

Michael Owens/Getty Images

Yeezys are still in high demand on the secondary market despite Ye's fallout with Adidas

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Yeezy boost 350
The Yeezy 350 V2 "Oreo" is a popular colorway for sneakerheads to purchase on the secondary market.

Christian Vierig/Getty

6 sneakers Michael Jordan wore during game-clinching NBA Finals games are about to go on sale — and the price could set a record

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Sotheby's this week will offer a collection of championship game-worn Air Jordans for sale.
Sotheby's this week will offer a collection of championship game-worn Air Jordans for sale.

Sotheby's

Nike is battling theft in stores, warehouses, and even trains

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Nike's work to address organized retail theft includes working more closely with city officials in Portland.
Nike's work to address organized retail theft includes working more closely with city officials in Portland.

Justin Sullivan/Getty Images

Leaked audio: Nike tech team meets after top exec's sudden departure. VP stresses focus on digital transformation, notes 'challenging environment and economy.'

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Nike's world headquarters
Nike's top technology executive has resigned.

Courtesy Nike

Nike's top tech executive, Ratnakar Lavu, resigns

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Ratnakar Lavu
Ratnakar Lavu, Nike's global chief digital information officer, resigned on Monday, effective immediately.

Lauren Zumbach/Chicago Tribune/TNS/Sipa USA

Nike slammed as 'dictatorial' and called a 'trademark troll' as legal battle with streetwear brand heats up

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Nike in November claimed Kool Kiy violated its trademarks, including for the Air Jordan 1. Kool Kiy countersued this week.
Nike in November claimed Kool Kiy violated its trademarks, including for the Air Jordan 1. Kool Kiy countersued this week.

Nike via U.S. District Court for the Southern District of New York

Those $350 big red boots that are all over TikTok and Twitter have already sold out

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MSCHF big red boot
The MSCHF "Big Red Boot" will release on February 16.

Garrett Bruce

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