Ever found yourself turning down the radio so you can focus on finding a parking spot? Music didn’t stop you seeing, but it was taking up some tangible mental resources. But what if you had a way to immediately make the music more calming? Or to change that distracting string section? That, effectively, is the promise of Aimi’s interactive music player app. It won’t help you find a parking spot, though, you’re on your own with that.
If the name Aimi sounds familiar, that’s because its self-described “generative music platform” has been available online for a while. What’s new is the mobile app, launching in beta today with 5,000 slots open globally. The mobile experience takes the endless mood-based music feeds from the Aimi website and adds the option to tweak them to your heart’s content. It’s not a full-bore music making app, more of a tailored soundtrack for when you want a certain vibe, or as Aimi calls them: Experiences. The basic app will be free, but unlocking the majority of those controls will cost $10 a month.