Tal Bibas
Dado Ruvic/REUTERS
Ludo Studio
Expedia Group
Blake Silva
Marisa Levy, Isaac Diaz, and Brennan Iketani
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Courtesy of Lane Creatore
ROBYN BECK/AFP via Getty Images.
- TikTok is laying off staff and instituting cost-saving measures as part of an efficiency push.
- Many of the cuts have focused on its US e-commerce team.
- TikTok Shop sales have slumped in the US this year amid tariffs and other uncertainty.
Belt-tightening is underway at TikTok.