bed bath and beyond
As Bed Bath & Beyond faces potential bankruptcy, the company's founders admit that they underestimated the power of the internet.
  • Bed Bath & Beyond's founders say they "missed the boat on the internet."
  • Warren Eisenberg and Leonard Feinstein made the admission in a Wall Street Journal article Friday.
  • Eisenberg and Feinstein expected shopping to remain "a social thing to do" and avoided e-commerce.

Bed Bath & Beyond founders Warren Eisenberg and Leonard Feinstein were ahead of the times when it came to selling designer sheets and other types of home goods.