The great Old Navy pricing experiment

Tech Insider : Economy, Economy, Business
left: scanning a pair of jeans at old navy; right: the jeans at old navy
I sought out the same pair of jeans in store to see how much they cost there (spoiler alert: it was more!).

Lily Oberstein/Business Insider

The rise and fall of Allbirds: The sneaker company, once valued at $4 billion, just sold for $39 million

Tech Insider : Business, Environment, Style
A neon Allbirds sign on the side of a grey building.
Allbirds on Thursday announced a disappointing earnings report.

Spencer Platt/Getty Images

Target quietly loaded its app with a bunch of AI shopping features. I took them for a spin.

Tech Insider : Business
Dominick Reuter with the Target app's store mode active on an iPhone.
The Target app's store mode activates when you arrive at a Target location.

Dominick Reuter/Business Insider

I visited an Eddie Bauer store, and it quickly became clear why the retailer is closing locations

Tech Insider : Business
The exterior of an Eddie Bauer store, which is closing, in New Jersey.
The exterior of an Eddie Bauer store in New Jersey on Tuesday.

Amanda Krause/Business Insider

How True Religion turned a Y2K throwback into a $500 million comeback

Tech Insider : Business
True Religion CEO Michael Buckley
True Religion's Michael Buckley rejoined the company as CEO in 2019.

Derek White/Getty Images for True Religion

JCPenney's brand CEO says she wears its fashions from 'head to toe' and hands out gift cards to surprised shoppers

Tech Insider : Business, Style
Models wear JCPenney outfits at a fashion show in Paris, Texas.
JCPenney brand CEO Michelle Wlazlo says she's focused on high style at low prices.

JCPenney

Get ready for fewer sales: Lululemon has a new 'obsession' with full price and minimal discounting

Tech Insider : Business
Lululemon sign
Lululemon is cutting back on sales.

Peter Dazeley/Getty Images

A new generation is discovering Gap — and they're loading up on jeans and sweats

Tech Insider : Business, Style
Gap store windows
Gap reached net sales of $3.5 billion in 2025, a 5% increase from the year before.

Spencer Platt/Getty Images

Costco's latest surprise drop: Off-White hoodies at a fraction of their luxury price

Tech Insider : Business, Style
Model wearing Off-White hoodie
Off-White is a luxury fashion brand founded by Virgil Abloh.

WWD/Penske Media via Getty Images

I used to work at Hermès. I saw customers make the same 5 mistakes — especially when trying to get a coveted Birkin.

Tech Insider : Business
Exterior of an Hermes store with a gold design on the door and gold plaques on the storefront next to the door
I used to work at Hermès and saw customers make the same mistakes over and over again.

Cristina Arias/Getty Images

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