elon musk hands up
Tesla CEO Elon Musk.
  • Ford announced price cuts for its electric vehicles shortly after Tesla did the same.
  • The moves don't make sense, but Tesla's larger scale gives it a near-term advantage, BofA said. 
  • Overall, strategists said price cuts in the EV market could result in higher sales volumes. 

Tesla kicked off 2023 by slashing the price of its vehicles by as much as 20%, and this week Ford did the same for its electric Mustang Mach-E model range.