How Ford is using a technique pioneered by Tesla to build its $30,000 electric truck

Tech Insider : Business, Technology
Ford electric truck engineers
Ford engineers work on the underbody shield of the company's upcoming $30,000 electric truck

Ford

Ford CEO says 'the customer has spoken' after its EV business lost nearly $5 billion last year

Tech Insider : Business
Jim Farley is speaking on stage in front of a blue wall. He is wearing a blue suit and a white shirt.
Jim Farley is guiding Ford onto an entirely new EV pathway. It comes after the automaker consistently lost billions on its all-electric cars.

Bill Pugliano/Getty Images

Plug-in hybrids were supposed to be Americans' bridge to EVs. Now they're fading from showrooms.

Tech Insider : Business, Economy, Travel
A light blue Dodge Hornet is parked on a street next to a guard rail.
Plug-in hybrids blend enough battery power to get a driver through the day and a gas engine for added range. Several US automakers are still cutting back on their PHEV options.

Dodge/Stellantis

Ford CEO shares photos teasing $30,000 EV pickup

Tech Insider : Business, Technology
Ford CEO Jim Farley (on the left of the picture) wearing a blue polo shirt. He is leaning on a silver railing.
Ford is re-jigging its EV manufacturing plan. CEO Jim Farley said the adjustment will help compete with upstart Chinese brands.

Paolo Pedicelli ATPImages/Getty Images

Eddie Bauer's greatest achievement didn't hang in a closet. It sat in the driveway.

Tech Insider : Business
Ford Explorer circa August 4th, 2000
The Eddie Bauer edition of the Ford Explorer was all the rage in the 1990s

Reuters

The roaring revival of the V8 engine

Tech Insider : Business, Sports, Technology
A white Ram 1500 - Stellantis's full-size pickup truck - is parked on a dealership lot in front of an American flag.
US automakers are bringing back their gas-churning V8 engines as federal regulators relax climate rules.

Brandon Bell/Getty Images

Ford's CEO says making Red Bull's F1 engine taught him one thing about how to beat China at the car game

Tech Insider : Business, Technology
Red Bull Racing team with Ford CEO Jim Farley.
Jim Farley said developing the Red Bull F1 engine taught him one thing about beating China at the software game.

Mark Thompson/Getty Images

A Ford worker heckled Trump. His suspension is a reminder that free speech can get you in trouble at work.

Tech Insider : Business, Economy, Politics
President Donald Trump walks through a pickup truck assembly plant with Ford CEO Jim Farley.
President Trump visited a Ford pickup truck assembly plant with the company's CEO. But their focus on jobs wasn't the big story. An employee's firing took the limelight.

Mandel NGAN / AFP via Getty Images

Suspended Ford employee who heckled Trump sparks over $800,000 in GoFundMe donations

Tech Insider : Politics, Business
President Donald Trump (left) walks next to a highlight-green-vested Jim Farley, Ford's CEO, at the company's truck plant in Dearborn, Michigan.
President Trump joined Jim Farley, Ford's CEO, for a tour of the factory where Ford builds the F-150 pickup.

Mandel NGAN / AFP via Getty Images

Tesla's EV market share soars in the US as rivals struggle without government help

Tech Insider : Business, Environment, Style
The cab to a Ford all-electric F-150 Lightning truck prototype is seen on an automated guided vehicle (AGV) at the Rouge Electric Vehicle Center in Dearborn, Michigan September 16, 2021.
The cab to a Ford all-electric F-150 Lightning truck prototype is seen on an automated guided vehicle (AGV) at the Rouge Electric Vehicle Center in Dearborn, Michigan back in 2021.

Rebecca Cook/REUTERS

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