a close up of a man's hand grabbing potato chips
Potato chips are keeping us calm.
  • The US salty snack market is continuing to grow even as consumers feel the pinch.
  • According to market research firm Mintel, some consumers eat these snacks to de-stress.
  • Snacks are seen as affordable luxuries in unstable times. 

Americans are turning to potato chips for comfort in unsettling times.