Apple CEO Tim Cook says AI will eventually 'affect every product and service we have'

• Tim Cook said AI would be a "major focus" for Apple and affect every product and service. 
• Recent AI products like ChatGPT and DALL-E 2 have caught the attention of the business community. 
• Cook said Apple has already integrated AI into some of its iPhone and Apple watch features. 

Recent advancements in artificial intelligence have caught much of the business community's attention, and Apple CEO Tim Cook is no exception. 

On an earnings call with investors and reporters on Thursday afternoon, Cook said AI is a "major focus" at Apple, adding, "it's incredible in terms of how it can enrich customers' lives."