Steve Jobs gave Tim Cook advice that guided him as Apple CEO. Now it's Cook's turn to pay it forward.

Tech Insider : Business
Composite image of Steve Jobs, Tim Cook, and John Ternus.
Steve Jobs once told Tim Cook, "Just do what's right." Cook said he gave John Ternus advice on how to spend his time wisely.

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Tim Cook's tariff refund strategy shows why he's called the Trump whisperer

Tech Insider : Politics, Business
Donald Trump, Tim Cook, and JD Vance talk in the Oval Office
Apple CEO Tim Cook has been a regular sight in President Donald Trump's Washington.

Brendan Smialowski/AFP/Getty Images

Palmer Luckey dug up an old tech relic with ties to Apple's new CEO

Tech Insider : Business
John Ternus
John Ternus was the senior vice president of hardware engineering before being named CEO.

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You can thank Tim Cook for the large iPhones

Tech Insider : Business, Technology
Tim Cook holding iPhone 17 Pro Max
Apple is onto the 6.9-inch iPhone 17 Pro Max today.

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Good luck getting a Mac Mini anytime soon

Tech Insider : Business
Studio display with a mac mini
M4 Mac Minis are sold out on Apple's website.

Cheng Xin/Getty Images

Tim Cook had bold visions for Apple. See which ones came true.

Tech Insider : Business, Technology
Tim Cook speaking during a presentation in front of cursive
The prominence of augmented reality and tablets were among Tim Cook's predictions during his leadership at Apple.

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NFL legend and investor says Apple's new CEO should follow the advice Steve Jobs once gave Tim Cook

Tech Insider : Business
Fran Tarkenton
Fran Tarkenton is an NFL Hall-of-Fame quarterback.

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Apple's next CEO inherits a brand at its peak. Now comes the hard part.

Tech Insider : Business, Style
John Ternus
Apple's incoming CEO pick is a bet on going back to its hardware roots, but that could be less of a moat in the AI era.

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New Apple CEO John Ternus is inheriting a pressure cooker

Tech Insider : Politics, Business, Technology
New Apple CEO John Ternus
New Apple CEO John Ternus.

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The phone call that turned Donald Trump into a Tim Cook fan

Tech Insider : Business, Politics
Tim Cook and Donald Trump at an Apple manufacturing plant in Texas, 2019
When Donald Trump said an Apple manufacturing plant had been built in Texas because of him, Apple CEO Tim Cook didn't correct him.

MANDEL NGAN/AFP via Getty Images

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