Customer walks into Bed Bath & Beyond store
Bed Bath & Beyond is spiraling toward bankruptcy.
  • Bed Bath & Beyond's spiral toward bankruptcy is the result of four big missteps, Bloomberg reports.
  • The company missed out on the e-commerce boom and made its customers dependent on coupons.
  • But it also bet too big on private-label brands and initiated a too-ambitious stock buyback program.

Bed Bath & Beyond is spiraling toward bankruptcy, and it's the result of years of missteps and bad bets, according to a new Bloomberg article.