The bright orange Aperol spritz cocktail mystified some Redditors after appearing on 'The White Lotus.' Now the maker of Aperol says the show has boosted US sales.

• The Italian cocktail, Aperol Spritz, appeared multiple times on HBO's "White Lotus" series.
• Campari Group, which makes Aperol, the cocktail's main ingredient, said it helped to boost the brand.
• Sales of Aperol grew by 50% in the US in 2022, the company said.

If you've watched HBO's most recent series of "The White Lotus," filmed in Sicily, chances are that you'll have spotted the bright orange cocktail that features in almost every episode, and which sent Redditors into a spin trying to figure out what it is.