Why the head of Campari Americas thinks lateral career moves are an underrated tool for success

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aperol spritz
A row of Aperol Spritzes are seen on a table.

Craig Barritt/Getty Images for AYS Sports Marketing

The bright orange Aperol spritz cocktail mystified some Redditors after appearing on 'The White Lotus.' Now the maker of Aperol says the show has boosted US sales.

Tech Insider
Simona Tabasco in
Simona Tabasco, who plays Lucia in "The White Lotus" holds an Aperol Spritz.

HBO

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