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- Elon Musk is asking Twitter users to "like" adverts to help boost engagement on the platform.
- "Press the heart," he tweeted on Friday in a comment about an ad for Hyundai.
- Musk's appeal comes after he complained to engineers about the number of views for his tweets.
Elon Musk appears to be counting on help from his 128 million followers to increase engagement of ads on Twitter.
The "Chief Twit" is calling on Twitter users to comment and like some ads on the platform, in an apparent attempt to boost interaction.