Google has needed a kick in the butt for years, and Microsoft is ready to give it to them

• Microsoft announced an OpenAI-powered Bing update that brings some much-needed innovation to search.
• Win or lose, Microsoft is giving Google the kick in the rear end it's needed for a long time. 
• Competition is ultimately good for consumers, but AI still has a long way to go.

I don't need to tell you that it's become harder and harder over the years to use Google to find what you need on the web. The result you want seems to always be buried beneath and between ads, or else lost in the mix with all the other often-irrelevant information that Google tries to throw at you.