Google warns against 'breaking Search,' as pressure mounts over web future

Tech Insider : Business
People walking into Google office.
Each of the four Google employees Business Insider spoke with spent roughly a year preparing to pivot to an AI team.

Mason Trinca/Getty Images

Google is blurring the line between search and chatbot

Tech Insider : Business
Google CEO Sundar Pichai speaks at the company's IO conference
Google CEO Sundar Pichai.

CAMILLE COHEN/AFP via Getty Images

Apple makes a huge bet on AI models becoming commodities

Tech Insider : Business
Apple CEO Tim Cook
Apple CEO Tim Cook

Lafargue Raphael/ABACA/Reuters

Anthropic and OpenAI are crawling the web even more and not giving much back

Tech Insider : Business, Style
A venomous Phormictopus antillensis spider crawls on a keyboard
A venomous Phormictopus antillensis spider crawls on a keyboard

Reuters

OpenAI's Code Red: Protect the loop, delay the loot

Tech Insider : Business
OpenAI CEO Sam Altman attends a State Banquet at Windsor Castle, in Windsor, Britain, on September 17, 2025, during the second State Visit of US President Donald Trump.
OpenAI CEO Sam Altman attends a State Banquet in Britain

Andrew Caballero-Reynolds/via REUTERS

Google’s Plan to Win the AI Race Is All About Getting a Little Too Personal

Gizmodo
A,smartphone,screen,displaying,the,google,meet,ai,mode,interface,

Google, Microsoft, and Perplexity share tips on how to boost your brand's visibility in AI searches

Tech Insider : Business
search AI
AI is transforming how we search for information online.

Pakorn Supajitsoontorn/Getty Images

Why Pinterest's CEO is betting the company's future on search

Tech Insider : Business, Technology
A magnifying glass with the Pinterest logo in the center of it

Getty Images; Tyler Le/BI

Google who? How a new generation of media startups is thriving without search traffic

Tech Insider : Business, Economy, Sports
A flowerpot sprouting up a computer screen displaying a digital flower

Getty Images; Tyler Le/BI

Activate's CEO breaks down the state of AI search and spatial computing in his annual slide deck — take a look

Tech Insider : Business, Technology
Activate Consulting CEO Michael J. Wolf is pictured.
Activate CEO Michael J. Wolf's Technology and Media Outlook Report dives into the AI search and spatial computing industries.

John Lamparski/Getty Images for Concordia Annual Summit

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