AP/Eric Hooley/Mark Lennihan/ChatGPT
- AI took on ads for a generic beer commercial, a Lexus, and chicken-flavored Skittles.
- I pitched three AI-generated scripts to an advertising pro. They didn't quite meet his standards.
- It seems some professions may be safe from an AI-writing takeover.
The biggest advertising day of the year is upon us, and with AI making waves across creative industries, it raises the question: Does a chatbot have what it takes to write a commercial worthy of the big game?