Why The Trade Desk has come out swinging against the press, Wall Street, Madison Avenue, and Amazon

Tech Insider : Business
jeff green the trade desk
The Trade Desk CEO Jeff Green has been throwing rhetorical punches at the media, Wall Street, Amazon, and Madison Avenue.

The Trade Desk

AI-powered ad spend is set to soar 63% this year as brands ditch manual controls

Tech Insider : Business, Style
mark zuckerberg
AI-powered ad platforms, like Advantage+ from Mark Zuckerberg's Meta, are fueling a spending surge in the online ad market.

JOSH EDELSON/AFP via Getty Images

TikTok's global consumer marketing head is out as part of a new round of job cuts

Tech Insider : Business
The TikTok logo.

LONG WEI / Feature China/Future Publishing via Getty Images

Inside CPG's AI advertising boom, from Super Bowl spots to synthetic focus groups

Tech Insider : Business, Technology
Photo of a Coca-Cola red sign in Atlanta, Georgia.
Coca-Cola is using AI in parts of the marketing process that are invisible to consumers, such as idea generation.

Faina Gurevich/Getty Images

Burger King went big on self-deprecating Oscars ads. Now it needs to prove it's fixed past missteps.

Tech Insider : Business
Burger King Oscars ads
Burger King's new ad campaign says the customer is king.

@BurgerKing/YouTube

Social media giants have grand plans for AI. Creators fear they'll be left out.

Tech Insider : Business, Economy, Environment
A social media post displaying someone holding a shopping bag that is disappearing

Getty Images; Tyler Le/BI

Inside ChatGPT's slow-motion ad rollout

Tech Insider : Business, Environment
OpenAI CEO Sam Altman
OpenAI CEO Sam Altman

Shelby Tauber/Reuters

I'm a CMO who thinks AI has brought a long-overdue reckoning for top marketers. Here's how I'm adapting for the future.

Tech Insider : Business
Teresa Barreira
Publicis Sapient CMO Teresa Barreira says the AI era is forcing 'a reckoning that is long overdue' for some top marketers.

Publicis Sapient

Google AI Overviews are more likely to talk smack about brands than ChatGPT is, according to new data

Tech Insider : Business, Style
AI apps on a phone screen

Philip Dulian/picture alliance via Getty Images

MrBeast is laying the groundwork for a new business helping others with ads and marketing

Tech Insider : Business
Jimmy Donaldson, known as Mr. Beast, on
Jimmy Donaldson — better known as Mr. Beast — is the biggest personality on the internet. His former manager says platforms like YouTube and TikTok are working to prevent another star breaking through in the same way.

: Weiss Eubanks/NBCUniversal via Getty Images

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