Horror movie powerhouse Blumhouse is getting into video games. The company behind hits like M3GAN, Get Out, The Purge and Insidious is opening a production and publishing division that will work on original horror games for PC, consoles and mobile.
“We’re in the scary story business. We do films, we do TV and there is this massive, growing segment in media and entertainment called gaming,” Blumhouse president Abhijay Prakash told Bloomberg. “The space is hundreds of billions of dollars; we’re in a great position to try and access it.”