target shopper
Nearly 80% of US shoppers are Target customers, according to data from Numerator.
  • Target has more than 1,897 stores in the US, and makes over $92 billion in annual sales.
  • The Minneapolis-based retailer has the second-highest customer loyalty, coming in behind Walmart.
  • Target's average customer is a woman who is 39 years old, white, married, with a household income of $80,000.

Target is the seventh-largest retailer in the world, pulling in more than $106 billion in sales in 2022. The chain operates across the US, with 1,897 stores spanning all 50 states, and it employs 450,000 people.

Nearly eight out of 10 US shoppers are Target customers, according to data from the analytics firm Numerator prepared for Insider.