Target has a warning if you use Google's AI to shop

Tech Insider : Business
A cart attendant pulls a line of red carts toward the front doors of a Target store.
Target changed its online terms and conditions to allow shopping through third-party AI agents.

Bloomberg/Getty Images

Target quietly loaded its app with a bunch of AI shopping features. I took them for a spin.

Tech Insider : Business
Dominick Reuter with the Target app's store mode active on an iPhone.
The Target app's store mode activates when you arrive at a Target location.

Dominick Reuter/Business Insider

Target boycott organizers claim victory in their yearlong protest — but they say more work needs to be done

Tech Insider : Business
Pastor Jamal H. Bryant, senior pastor of New Birth Missionary Baptist Church, speaks onstage during TARGET FAST TownHall Meeting at Salem Bible Church on April 22, 2025 in Lithonia, Georgia.
Pastor Jamal H. Bryant speaks during a Target Fast town hall last year.

Paras Griffin/Getty Images

I shopped Target's new Roller Rabbit line. It was chaotic, but now I understand why Gen Alpha loves the pajama brand.

Tech Insider : Style, Business
People shop the Roller Rabbit x Target collaboration line.
The Roller Rabbit collection at a Target store in New Jersey.

Amanda Krause/Business Insider

Inside Target's AI-powered turnaround plan

Tech Insider : Business
A Target store in Minneapolis.
Target is looking to reverse a three-year streak of weak sales and tapping AI to help.

Dominick Reuter/Business Insider

Target is opening its 2,000th US store — the first of 30 new locations planned for this year

Tech Insider : Business, Style, Technology
Target's 2000th US store in North Carolina.
Target's newest location in North Carolina is the first of 30 openings planned for this year.

Target

Target's tech chief says AI isn't replacing workers as the company looks to mount a comeback

Tech Insider : Business
Target chief information and product officer Prat Vemana speaks at the company's 2026 financial meeting.
Target has big plans with AI, and its tech chief, Prat Vemana, says he needs his whole team on board.

Target

Target shifts away from being an 'everything store' in new strategy focused on 'busy families'

Tech Insider : Business
Target CEO Michael Fiddelke wears a suit and headset as he speaks at Target headquarters in March. A white Target bullseye logo hangs behind him.
Target CEO Michael Fiddelke and other executives outlined the retailer's turnaround strategy at its Minneapolis headquarters on Tuesday.

Dominick Reuter

Target finished out a difficult year with declining sales, but says growth is ahead

Tech Insider : Business
Customers shop at a Target store on February 10, 2026 in Chicago, Illinois.
Target guided that it was on track to deliver net sales growth in every quarter of 2026 after a bruising finish to its fiscal year.

Scott Olson/Getty Images

Target CEO Michael Fiddelke has had a busy first 2 weeks on the job

Tech Insider : Business
Michael Fiddelke attends the opening of
Fiddelke at a Target event in December.

Ilya S. Savenok/Getty Images for Target

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