Molson Coors told to pull Miller Lite ad that implies rival light beers 'taste like water'

• Molson Coors has been told to pull an advert that implies rival light beers "taste like water."
• The National Advertising Division recommended that it end the Miller Lite campaign.
• The NAD said the brewer didn't submit any evidence to back up its claim.

Molson Coors has been told to withdraw an advertisement for Miller Lite beer after it seemed to suggest that rival brews "taste like water." 

Anheuser-Busch (AB InBev), which makes beers including Budweiser and Corona, challenged Molson Coors' decision to run the ad and brought a case to advertising industry regulator National Advertising Division.

The NAD recommended that Molson Coors discontinue its 2022 ad promoting Miller Lite that said "light beer shouldn't taste like water. It should taste like beer."