Rihanna's Fenty brands are capitalizing on her Super Bowl halftime show performance in 'pure genius' ways

Fri, 02/10/2023 - 11:51

Rihanna next to Fenty Beauty's — The campaign, which features limited-edition, game day-themed items, has been called "pure genius" by social media users.
Anthony Behar/PA Images via Getty Images Courtesy of Fenty Beauty

Rihanna's highly anticipated Super Bowl LVII halftime show performance is happening Sunday.
Since the announcement, the star's brands have launched "Game Day" campaigns online to commemorate the concert.
Rihanna previously declined to perform at the Super Bowl in 2019.

Rihanna's retail brands are making the most of the singer-turned-mogul's upcoming Super Bowl halftime show performance — from limited-edition merchandise to game day-themed advertisements.