Philadelphia built a free, 39-day World Cup festival serving more than 425,000 fans. Take a look inside.

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A crowd watches soccer at Philadelphia's FIFA FanFest.
A crowd watches Portugal play Croatia at Philadelphia's FIFA FanFest.

Colleen Stepanian for Business Insider

Serena Williams arrived at Wimbledon with a $45,000 pink watch. Here's a look at her timepiece and other A-list wrist candy.

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Serena Williams at Wimbledon 2026.
Serena Williams at Wimbledon 2026.

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Wimbledon's breakout star is the son of a hedge fund multimillionaire

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Arthur Fery of Great Britain celebrates against Grigor Dimitrov of Bulgaria during their Gentlemen's Singles fourth round match on day eight of The Championships Wimbledon 2026 at All England Lawn Tennis and Croquet Club on July 06, 2026 in London, England.
Arthur Fery celebrates during his fourth-round Wimbledon match on Monday.

James Fearn/Getty Images

Tom Brady says one piece of tough feedback in college helped him become a better football player

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Tom Brady
Tom Brady says one tough conversation with a sports psychologist in college changed the course of his football career.

Michael Owens/Getty Images for OBB Media - FANATICS STUDIOS

America's World Cup run may be over, but these US brands are still winning over fans

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A group of Sweden fans cheer while wearing cowboy hats ahead of the FIFA World Cup 2026 Group F match between Japan and Sweden on June 25, 2026, at Dallas Stadium in Dallas, Texas. (
Sweden fans wearing cowboy hats at a game in Dallas.

David Buono/Icon Sportswire via Getty Images

The breakout success of Fox's World Cup marketing: influencers

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Austin Franklin (right) and Kevin Akoto watch a 2026 World Cup match between Portugal and Uzbekistan from their transparent cube in Times Square in New York, on June 23, 2026. The pair being paid $50,000 by FOX, one of the tournament's broadcasters, were selected from a field of thousands of eager fans after submitting video applications, to watch every one of the 104 games of the World Cup.

The superstars of the World Cup are out-superstarring themselves this year

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A collage of Lionel Messi pointing, Kylian Mbappé pumping his fist in celebration and smiling, and Erling Haaland pouting after scoring a goal.
Lionel Messi, Kylian Mbappé, and Erling Haaland have each scored 7 goals in the World Cup already.

Charlotte Wilson/Getty Images; Image Photo Agency/Getty Images; Al Bello/Getty Images

Our World Cup splurge wasn't about soccer. It was about making memories with our son.

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The author's son and husband cheer during a World Cup match in 2026.
The author said she and her husband are OK splurging to help make special memories with their youngest child since they had him when they were a bit older.

Courtesy of Jamie Davis Smith.

Rafael Nadal says his doubts and rivalries made him a better player

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Rafael Nadal.
Rafael Nadal says self-doubt and competition pushed him to be a better tennis player.

Joe Portlock/Getty Images

Soccer legend Mia Hamm has a 3-step longevity routine to stay strong and agile in her 50s

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Mia Hamm watching a soccer match in 2024
Legendary soccer athlete Mia Hamm said her routine these days is focused on golf, interval training, and muscle activation for long-term health.

Luke Hales/Getty Images

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