Shopify / AP Images
- Shopify rolled out the latest iteration of its e-commerce logistics service Thursday.
- Shopify is offering a "port to porch" logistics service for even the smallest merchants.
- The company says it will liberate small businesses. Experts say execution will be tough.
Shopify's foray into the physical side of e-commerce hasn't moved in a straight line. But the company says it has zeroed in on a strategy that will take it through the next decade.