Super Bowl LVII won't have any crypto ads because firms pulled out of deals following FTX's bankruptcy

Tue, 02/07/2023 - 11:23

Sam Bankman-Fried coming out of court, and Von Miller cheers amid confetti while lifting the Lombardi Trophy — FTX cofounder Sam Bankman-Fried, and Von Miller lifts the Lombardi Trophy last February.
David Dee Delgado/Getty Images; Kevin C. Cox/Getty Images

2022's Super Bowl featured four different ads for cryptocurrency firms.
But this year's Super Bowl will have no crypto ads after FTX's collapse.
The Super Bowl ad landscape will look much different this year, Insider previously reported.

Fans dubbed last year's Super Bowl the "Crypto Bowl," after eToro, Coinbase, Crypto.com, and the now-collapsed FTX all paid for airtime. But a lot has changed since then, to the extent that there will be zero crypto ads at Super Bowl LVII on Sunday.