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- Tesla cofounder Martin Eberhard says EV companies shouldn't try to compete head-on with Tesla.
- He said EV startups should try to find their own market and avoid launching Tesla-like models.
- Eberhard left Tesla in 2007 but has worked at several automotive companies since.
Tesla cofounder Martin Eberhard thinks too many car companies are trying to beat Tesla at its own game and that it's a recipe for failure.