These are the startups to bet your career on, based on 3 key factors

I'm the reporter, reader, you can be the news. I'm Diamond Naga Siu, and a little more than a year ago, I bet my career on Insider. I left behind a role I loved, but I've learned so much since starting here. I feel like I definitely made the right choice.

A few key factors molded my decision: the editor (AKA my boss), my team, the ability to have journalistic impact, and our company's trajectory. Although I made the jump in very different economic circumstances, these are integral factors to consider for anyone's next career steps.

My stellar startup colleagues Madeline Renbarger, Stephanie Palazzolo, and Samantha Stokes cut out that research for Insider readers. They found the 43 startups to bet your career on this year, looking at a variety of factors, including the founding team, the market, and its stature among investors.

We have that and more for today's tech. So let's dive in.

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1. These are the startups to bet your career on. The tech industry has had a shaky year. This has caused many people to reevaluate their roles and careers. So Insider is helping readers make their decisions a bit easier.

• "The market for venture investing is very different than it was only a few months ago," Insider's Madeline Renbarger, who co-wrote the list, told me. "So it was important that the startups that made the list had a solid founding team and strong, consistent interest from investors."
• The list, presented in alphabetical order, includes a variety of familiar names like BeReal, OpenAI (of ChatGPT fame), and Databricks.
• Each startup is accompanied with details of its HQ location, year founded, total money raised, what they do, and why you should bet on them.

Check out the full list of startups here.

In other news:

2. Elon Musk allegedly fired a Twitter employee on the spot. The engineer reportedly told the Chief Twit that his popularity could be declining since buying Twitter. Above is a Google Trends chart of the interest in Musk over time. More on the sudden termination here.
3. The walls are closing in at Google. The search giant is facing challenge after challenge: AI competition, mass layoffs, lower ad revenue, and other major issues. This means a tough year ahead for the company. Check out the future of Google here.
4. Shopify is trying to lure sellers away from Amazon. The e-commerce company says it's "liberating" online sellers from logistics. This comes with a promise of "port to porch" delivery for even the smallest of businesses. Get a behind-the-scenes look at its plans here.
5. This lost Apple AirTag traveled over 35 cities. An American Airlines passenger lost his wallet on a plane. The owner watched his wallet — which contained an AirTag in it — travel across dozens of cities as it sat on the plane. Read his full story here.
6. The inside story of how Microsoft caught up with Google on AI. "Who is Kevin Scott?," workers used to ask. But thanks to this unlikely executive, Microsoft is now challenging Google's online search monopoly. Here's how Scott made it happen.
7. Bill Gates doesn't think he's like the other billionaires. Gates funds climate innovation but said his use of a private jet doesn't make him a hypocrite. He owns a $40 million Bombardier BD-700 Global Express (check it out here), which he reportedly calls his guilty pleasure. More on his private ride here.
8. ChatGPT vs. Microsoft's new Bing. Microsoft says Bing boasts technology "more powerful than ChatGPT" (though they're from the same parent company). So, Insider tested them. We fed the two chatbots 20 identical questions. The results were quite different. Check them out here.

Odds and ends:

9. What you need to consider when buying a used EV. Battery health and tax credits are just a few of many factors you need to consider while buying a used electric vehicle. Car-buying experts broke down the entire buying process for Insider from start to finish. Hop in for the full guide here.
10. This Airbnb host asks guests to do chores and pay a cleaning fee. Michelle Burson rents out a 4,000-square-foot home in Brookings, Oregon. She raised its price and lowered the maximum capacity to attract a "more respectful type of guest." She explains her business decisions here.

The latest people moves in tech:

• Oracle reorganized its AI and data initiatives, according to a leaked memo. This comes amid a major leadership shakeup.
• Disney plans to cut 7,000 employees.

Curated by Diamond Naga Siu in San Diego. (Feedback or tips? Email dsiu@insider.com or tweet @diamondnagasiu) Edited by Matt Weinberger (tweet @gamoid) in San Francisco and Hallam Bullock (tweet @hallam_bullock) in London.