Walmart is offloading outdoor brand Moosejaw six years after acquiring it as DTC brands prove tricky to integrate into large companies

• Dick's Sporting Goods is buying Moosejaw from Walmart for an undisclosed price, the company said.
• Walmart previously bought Moosejaw in 2017 for $51 million to bolster its outdoor offerings.
• The sale is part of a trend of large companies struggling to integrate direct-to-consumer brands.

Walmart is selling off a direct-to-consumer brand it purchased six years ago — following a pattern of large retailers struggling to integrate smaller companies.

Dick's Sporting Goods is buying outdoor retailer Moosejaw from Walmart, the company announced Wednesday. The company did not specify a purchase price. The deal is expected to close in March.