@bmwoftuscaloosa; @bakersfieldhyundai661
- Auto sellers are using TikTok to share industry secrets and tips for buyers.
- The videos discuss hidden fees and explain how some dealers might use scarcity tactics to sell cars.
- Sellers also offer tips, like looking up reviews for specific car salespeople.
Auto dealers are increasingly using TikTok to preview cars for sale and reveal industry secrets, like how salespeople might use hidden fees and other strategies to pressure buyers into spending more money.
The videos are helping dealers find new customers and in turn, sell more cars, according to six dealers who spoke to Insider about using TikTok.