How Target lost its sparkle

Tech Insider : Business, Economy, Style
rachelle biennestin and kandace montgomery holding Target goods
Rachelle Biennestin (left) and Kandace Montgomery (right) used to be avid Target shoppers.

Courtesy of Rachelle Biennestin and Kandace Montgomery

TikTok enters its efficiency era

Tech Insider : Business, Travel
TikTok logo on a building.

ROBYN BECK/AFP via Getty Images.

  • TikTok is laying off staff and instituting cost-saving measures as part of an efficiency push.
  • Many of the cuts have focused on its US e-commerce team.
  • TikTok Shop sales have slumped in the US this year amid tariffs and other uncertainty.

Belt-tightening is underway at TikTok.

Captured Chinese soldier said TikTok videos convinced him to join Russia's armed forces after he lost his job

Tech Insider : Business, Economy
Chinese prisoners of war Wang Guangjun and Zhang Renbo arrive to attend a press conference in Kyiv.
Wang Guangjun, pictured left, said he had seen promotional videos on Douyin, China's version of TikTok, for a job helping Russia's injured soldiers.

GENYA SAVILOV/AFP via Getty Images

Welcome to trade war TikTok

Tech Insider : Economy, Business, Style
TikTok logo and US flag
TikTok is filled with videos of people on both sides of the trade war talking about tariffs.

Riccardo Milani/Hans Lucas/AFP/Getty Images

A top TikTok advertising exec is leaving. Read the memo announcing his departure.

Tech Insider : Business, Environment
TikTok

CFOTO/Future Publishing via Getty Images

I chose TikTok over my job. I still love teaching, but influencing pays my rent.

Tech Insider : Business, Style, Travel
Influencer Molly Rutter
Molly Rutter films lifestyle content for TikTok.

Molly Rutter

The TikTok ban is headed to the Supreme Court

Tech Insider : Politics, Business
TikTok's CEO Shou Chew wears a blue suit with a tie, sitting in front of two men wearing suits.
TikTok's CEO Shou Chew, pictured here at a congressional hearing, met with Donald Trump at Mar-a-Lago in December.

Chip Somodevilla/Getty Images

Will TikTok be banned? Here are the latest details on the app's legal fight to stay in the US and Trump's options

Tech Insider : Business, Travel
TikTok CEO Shou Chew walks in Washington D.C. wearing a blue suit.
TikTok CEO Shou Chew is fighting for his company's future in the US.

Anna Moneymaker/Getty Images.

Influencers are putting together their post-TikTok plans as a potential ban looms

Tech Insider : Business, Economy, Technology
Joseph Arujo
Lifestyle and fashion creator Joseph Arujo said he no longer solely relies on TikTok for his business.

Joseph Arujo

The full list of major US companies slashing staff this year, including Meta, ExxonMobil, and Boeing

Tech Insider : Business, Economy, Environment
A Cargill meat processing plant in Arkansas.
Cargill is cutting 5% of its workforce.

Spencer Tirey/Getty Images

Subscribe to tiktok