Jim Farley and Elon Musk
Jim Farley is upping Ford's ante as it races to catch up with Elon Musk's Tesla.
  • Ford is racing to overcome Tesla.
  • In Elon Musk-like fashion, Ford CEO Jim Farley just made big claims about self-driving tech.
  • Farley told Bloomberg in an interview that Ford's next pickup will drive itself.

In Elon Musk-like fashion, Ford CEO Jim Farley made bullish claims about self-driving tech and said the automaker's next electric pickup will drive itself.