A Ford assembly worker with an electric F-150 Lightning
Much of the modern automobile was built by women. Ford's latest ad campaign proves it.
  • Ford celebrated Women's Day with a Ford Explorer Men's Only Edition.
  • It showed just how much women have contributed to the modern automobile.
  • It's important to recognize women innovators and continue to boost equity in the auto industry.

Ford celebrated International Women's Day and Women's History Month… by launching an ad campaign for the Ford Explorer Men's Only Edition. 

It sounds backward, but that's because it is. 

Ford's advertisement this week showcased a new Ford Explorer void of many crucial vehicle features developed by women in the auto industry.