General Motors selects Adobe Experience Cloud to deliver real-time customer engagement and personalized EV journeys

As General Motors (GM) moves closer toward its goal of growing capacity to 1 million electric vehicles (EVs) annually by 2025, the ability to personalize each customer interaction will be critical to educating consumers on EV benefits, then guiding them through buying and post-purchase journeys. To support this goal, GM has selected Adobe Experience Cloud to deliver one-to-one personalized interactions at scale for millions of its customers.