I'm a CMO who thinks AI has brought a long-overdue reckoning for top marketers. Here's how I'm adapting for the future.

Tech Insider : Business
Teresa Barreira
Publicis Sapient CMO Teresa Barreira says the AI era is forcing 'a reckoning that is long overdue' for some top marketers.

Publicis Sapient

MrBeast is laying the groundwork for a new business helping others with ads and marketing

Tech Insider : Business
Jimmy Donaldson, known as Mr. Beast, on
Jimmy Donaldson — better known as Mr. Beast — is the biggest personality on the internet. His former manager says platforms like YouTube and TikTok are working to prevent another star breaking through in the same way.

: Weiss Eubanks/NBCUniversal via Getty Images

A top TikTok marketing exec is leaving to take a 'deliberate exhale'

Tech Insider : Business
Sofia Hernandez, TikTok's global head of marketing and partnerships.
Sofia Hernandez, TikTok's global head of marketing and partnerships.

Marcus Brandt/picture alliance via Getty Images.

9 rising stars of brand marketing share how they're using AI and their advice for entry-level marketers

Tech Insider : Business, Technology
Photo collage featuring Rising stars of brand marketing (Katie Parkes, Zuri Godfrey, Bita Jedo and Benny Gee).
Business Insider's 2026 Rising Stars of Brand Marketing honorees are using AI to pressure-test ideas and spruce up presentations.

Alyssa Powell/BI

WPP's new CEO is shaking up the ad giant's business model. Here are 3 key takeaways on what her overhaul means for staff.

Tech Insider : Business, Style, Technology
cindy rose
Cindy Rose, the CEO of WPP.

WPP/Jillian Edelstein

  • WPP's new CEO, Cindy Rose, has set out her turnaround plan for the ailing ad giant.
  • She's simplifying WPP's structure and targeting about $676 million in cost savings.
  • Here's what her transformation strategy means for WPP's 98,000 staffers

WPP is entering a new era.

EY's chief digital officer says marketing is at an AI 'inflection point'

Tech Insider : Technology, Business, Environment
Screen grab from video interview with Lou Cohen

Business Insider

These 16 rising stars are helping brands like Disney and Nestlé navigate major changes in marketing

Tech Insider : Business, Sports
Photo collage featuring Rising stars of brand marketing (Katie Parkes, Zuri Godfrey, Bita Jedo and Benny Gee).

Alyssa Powell/BI

Stanley bets on wellness as it navigates the highs and lows of virality

Tech Insider : Business, Style
Person carrying a Vitalize tote bag
Stanley is launching products that go beyond drinkware.

Stanley 1913

Nike salaries revealed: How much the retail giant pays designers, software engineers, and other tech workers

Tech Insider : Business, Sports, Technology
Nike House of Innovation
Nike's efforts to boost revenue include new brand partnerships.

Kylie Cooper/Reuters

Nike is using the Winter Olympics to relaunch this outdoor brand you've probably never heard of

Tech Insider : Sports, Business
Silver medalist Ben Ogden of Team United States poses for a photo
Team USA has been spotted wearing ACG at the Olympic Games.

Alex Pantling/Getty Images

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