OpenAI's new partner wants to build ads that can chat with you

Tech Insider : Business, Politics, Sports
Laura Desmond, CEO of Smartly
Laura Desmond, CEO of Smartly, said ads on OpenAI will get more conversational and tailored to the individual user.

Smartly

Zoom's marketing chief explains the insight behind its "revolutionary" campaign

Tech Insider : Business
A counter at a burger restaurant with a picture of a burger
The order counter at Zoom's "Hard Stop" pop-up

PS92 Studios

Court tosses out X's suit that accused major advertisers of illegally boycotting the Elon Musk-owned platform

Tech Insider : Business
Elon Musk walking
X has had a tempestuous relationship with advertisers since Elon Musk bought the company in 2022.

Josh Edelson/Getty Images

YouTube shows are closing in on traditional TV — fast

Tech Insider : Business, Economy, Style
Salish Matter and her dad, Jordan, are among a growing handful of YouTubers making TV-like shows.
Salish Matter and her dad, Jordan, are among a growing handful of YouTubers making TV-like shows.

Rodin Eckenroth/Getty Images for Nickelodeon

TikTok's global consumer marketing head is out as part of a new round of job cuts

Tech Insider : Business
The TikTok logo.

LONG WEI / Feature China/Future Publishing via Getty Images

Inside CPG's AI advertising boom, from Super Bowl spots to synthetic focus groups

Tech Insider : Business, Technology
Photo of a Coca-Cola red sign in Atlanta, Georgia.
Coca-Cola is using AI in parts of the marketing process that are invisible to consumers, such as idea generation.

Faina Gurevich/Getty Images

3 digital nomads in Bali share the career journeys that led them to the tropical paradise

Tech Insider : Travel, Business, Politics
Friska (left), Jaro (center), Sydney Zuckerman (right)
3 digital nomads in Bali share how they got to the island and what life looks like there.

BI, Friska Wirya, Jaro Cabla, Sydney Zuckerman

I'm a CMO who thinks AI has brought a long-overdue reckoning for top marketers. Here's how I'm adapting for the future.

Tech Insider : Business
Teresa Barreira
Publicis Sapient CMO Teresa Barreira says the AI era is forcing 'a reckoning that is long overdue' for some top marketers.

Publicis Sapient

MrBeast is laying the groundwork for a new business helping others with ads and marketing

Tech Insider : Business
Jimmy Donaldson, known as Mr. Beast, on
Jimmy Donaldson — better known as Mr. Beast — is the biggest personality on the internet. His former manager says platforms like YouTube and TikTok are working to prevent another star breaking through in the same way.

: Weiss Eubanks/NBCUniversal via Getty Images

A top TikTok marketing exec is leaving to take a 'deliberate exhale'

Tech Insider : Business
Sofia Hernandez, TikTok's global head of marketing and partnerships.
Sofia Hernandez, TikTok's global head of marketing and partnerships.

Marcus Brandt/picture alliance via Getty Images.

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