headshot of Abby Misbin
Abby Misbin.
  • Abby Misbin is the founder of Trending by Abby, an Etsy shop where she sells a variety of hats.
  • In June 2022, a stylist requested a hat for Beyoncé. After she was seen wearing it, business skyrocketed.
  • Now Misbin works 12 to 15 hours a day to keep up with the waitlist of 6,000 for the disco-ball hat.

This as-told-to essay is based on a conversation with Abby Misbin, a 24-year-old Etsy seller from Pennsylvania, about her business. It has been edited for length and clarity.