I have a 6-figure side hustle as a user-generated-content creator. It only takes a few hours a week — here's how I scaled it.

• Kelly Rocklein has been a creative director and user-generated-content creator for over nine years.
• Working 10 to 15 hours a week, she made more than $100,000 in 2022 creating UGC for clients.
• She's now also a UGC coach on TikTok, and she offers coaching, a newsletter, and other resources.

This as-told-to essay is based on a conversation with Kelly Rocklein, a 28-year-old user-generated-content creator in Bend, Oregon. Insider has verified her income with documentation. The following has been edited for length and clarity.