Deanna Slamans headshot.
Deanna Slamans and her husband started selling on Amazon in 2012 and became full-time sellers in 2015.
  • Deanna Slamans and her husband became full-time Amazon sellers in 2015.
  • It took them two years to earn a profit, and they made one mistake that cost $12,000 overnight.
  • Slamans said to be successful on Amazon, you have to be a risk-taker and use your imagination.

This as-told-to essay is based on a conversation with Deanna Slamans, a 49-year-old Amazon seller who also coaches other sellers,  from Hershey, PA. The revenue her business, Amazing Freedom, made has been verified by Insider. The following has been edited for length and clarity.