I started my online makeup business with no money and made $97,681 in sales last year. The key to my success was turning disappointments into opportunities.

Fri, 03/31/2023 - 14:45

Janet Leyva poses in front of a brick wall — Janet Leyva started her fake-eyelash and makeup business in 2020.
Janet Leyva

In 2020, Janet Leyva used a credit card to start her lash and makeup business.
Today, she's expanded to five vending machines and plans to open a storefront in April.
Last year, she booked $84,074 in online sales and $13,607 in vending-machine sales.

This as-told-to essay is based on an interview with Janet Leyva, a 29-year-old entrepreneur in Kuna, Idaho, who opened her online lash and makeup business, Leyva Beauty, in 2020.